document.write("<ul>   <li>Use the word &quot;limited&quot; in your ad. People want to own or receive things    that are exclusive or rare because they are considered to be more valuable.    For example, you could say, &quot;This special edition will be limited to the    first 500 who order!&quot; Another example would be, &quot;Order before (date) to get    this limited version of our e-book!&quot;</li>  </ul>  <ul>   <li>Use the word &quot;easy/simple&quot; in your ad. People want easy ordering, easy    instructions, easy to use, easy payments, etc. For example, you could say,    &quot;It's the easiest way to lose weight!&quot; Another example would be, &quot;It's easy    to order - just click here and fill out your information!&quot;</li>  </ul>  <!-- Quotesie Random Quote Generator Copyright 2004 Kristina Pfaff-Harris and can be found at  http://tesol.net/scripts -->");